Rainforest Alliance Gets Naked!

Well, kinda!

The Rainforest Alliance is teaming up with Naked Juice, a beverage brand found throughout North America, to certify that 100 percent of the company's bananas will come from environmentally sustainable and socially just sources.

Eighteen of the 25 available products will have all of their bananas sourced from Rainforest Alliance Certified farms and carry the seal. The company will begin by launching its strawberry-banana flavor.

The Rainforest Alliance will continue to work with Naked Juice and its parent company, PepsiCo, to source additional certified fruits and to grow the number of certified farms across a whole spectrum of crops.

Naked Juice has a great web presentation on its site that discusses the initiative. I'm excited to see that my favorite flavor, Berry Blast, is on the list of certified drinks!