The Media Program supports all sectors of the media, whether it be traditional print, online, or radio. Current and past grantees have worked to raise national awareness of environmental issues, as well as present environmental news in new and engaging ways.
Below is a list of the Foundation’s 2014 grantees through its environment media portfolio.
Real Food Media Project – $35,000
The Real Food Media Project is a collaborative project to inspire, educate, and grow the movement for sustainable food and farming. The group’s first initiative is Food Mythbusters, which provides a set of tools—animated videos, live action short documentaries, online resources, and more—to help spread the real story about what we eat. Led by author Anna Lappé, Food MythBusters is a collaboration among a wide range of organizations working to directly challenge Big Ag’s marketing might with grassroots truth-telling about the true costs of industrial agriculture and the real potential of sustainable food and farming. The Project is also creating companion workshops, public events, webinars, and launching www.Foodmyths.org, an online action and resource center. In 2014, it will select and promote the winner of its film contest on innovative sustainable agriculture.
General Operating Support – $55,000 (second payment of a two-year grant)
Grist is an influential online media platform that is one of the nation’s most preeminent environmental news sources. Its mission is to set the agenda by showing how green is reshaping the world and to empower a new generation to make change. With a direct monthly audience of over 1,500,000 people, primarily in their 20s and 30s, and partnerships with leading outlets including The Washington Post, Yahoo! and YouTube that help Grist reach millions more, Grist has a tangible impact on the planet. In a recent reader survey, 84 percent of respondents said they had changed a behavior or an action based on content encountered in Grist.