New America Media Conference: Day Two

There's another fabulous line-up for Day Two at the New America Media Conference. I'm sitting in the opening plenary for the day which is focused on new findings on the outreach and impact of ethnic media and their relevances for communicating with the "New America'. Scheduled speakers include Sergio Bendixen, the President of Bendixen and Associates, Jenny Chin Hansen, the chair of the AARP Board of Directors, and Dr. Camara Jones, the Research Director of social determinants of health and equity at the CDC. Bendixen just reminded the room (which of course is probably the one group that doesn't need reminding!) that 51 million ethnic adults (1 in 4) use ethnic media.

After this opening plenary I'll be heading to the morning sessions, although I'm still not sure which Track I'll be attending! Track A will focus on strategies for expanding editorial lens and will feautre experts on immigrant rights and environmental justice. Track B focuses on expanding your revenue base in a recession and Track C focuses on how and why partnering with the ethnic media grows your brand and audience.

The luncheon expo "Ethnic Media and the Future of News" will feature Richard Rodriguez, a noted author and essayist. It will also feature ethnic media from across the country, and allow for networking with ethnic media exhibitors.