New America Media Conference: Day One

I've arrived in Atlanta! I'll be here for the next two days for New America Media's National Ethnic Media Expo & Awards Ceremony. Over 400 people are expected to attend the event (although very few of them are on Twitter I've learned!)

The schedule for the two days is jam-packed. This morning I watched a live demonstration that unveiled New America Media's hotline for emergency messaging, which was in part, funded by Overbrook. Although the Foundation has been a clear supporter of this project, I was anxious to hear the response from the over 100 + ethnic media representatives that were in the room. Luckily, they agreed about the necessary need for risk communications and that New America Media is primed to play a crucial role in the development of this software and technology. This project will launch a pilot version in the upcoming months. Want to get in on it? Text NAM to 36638 for breaking news and emergency alerts on your phone.

Right now I'm sitting listening to a discussion between the ethnic media in the state of Georgia and their efforts to include ethnic media in the 2010 US Census. The discussion is focusing on how best to ensure a complete count of the ethnic media, a segment that is clearly growing. This afternoon I'll be attending a media educators luncheon and strategy session between New America Media and journalism schools. It will be interesting to hear our media enrichment partners share their important work with the ethnic media sector.

Tonight is the official Media Awards Banquet, including a reception, dinner and awards program. It will also be the 200th birthday of the first Hispanic newspaper! It promises to be a busy few days, but I will keep everyone updated on the events.